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users in online businesses.
We have found relationship between two of web site values, which were Informativeness and entertainment and all of brand equity components are significant but organization of site have related to intimacy only.
Key words: online, brand equity, website Ⅰ. 서 론
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1. 서론
3. 연구모형
4. 연구조사방법
5. 실증분석
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2. 이론적 배경
● 의료 서비스 아웃소싱에 관한 만족도 측정요인을 제시하고 선행연구 제시된 사용자 만족도 변수와 비교하여 도출된 만족도가 내외부적인 충족이 되는지를 아웃소싱 실행에 관한 스펙트럼(spectrum)을 제시(Sengupta & Zviran,1997
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mentation," Journal of Small Business Management (38:1), Jan. 1987, pp. 6∼12.
15. Lucas, H.C. Jr.,“Performance and the User of an Information System," Management Science, (21:8), Apr. 1975, pp. 908∼919.
16. Montazemi, A.,“Factors Affecting Information Satisfaction in the Context of Small Business,"
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User Perspective on File-Sharing Systems," Communications of the ACM, Vol. 46, No. 2, pp. 49-53.
Mathieson, K. (1991), "Predicting user intention: comparing the technology acceptance model with theory of planned behavior," Information Systems Research, Vol. 2, No. 3, pp. 173-191.
Mathieson, K., Peac
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Satisfaction and Complaining Behavior, 1983, pp. 2∼9.
21. Yi, Youjae,“The Determinants of Consumer Satisfaction : The Moderating Role of Ambigutity,”Advances in Consumer Research, Vol. 20, 1993, pp. 502∼506.
Abstract
A Study on Model of MIS User satisfaction
Lee, Jang-hyung·Park, Hee-suck
Managemen
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Satisfaction for Small Business Computer Application". Information and Management, Vol.19, 1990, pp95-100
29. Raymond Louis, "Organizational Characteristics and MIS Success in the Context of the Small Business", MIS Quarterly, Vol.9, No.1(March 1985), pp.37-52.
30. Raymond Louis, "Validating and App
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